This morning Google launched MyMaps and with typical blogospheric drama (which I adore) predictions of the fall of mash-ups were made. Here's my take...
This kind of disruption was inevitable.
There is a rapidly growing geospatial web and they have in many ways elevated the importance of it.
While no entrepreneur is excited about potentially competing with Google, it had to happen. This is an indicator of something very interesting in new kinds of collaborative business models. For example; apis in and out and remixing. There are a number of friend/foe relationships that spring up when you have alliances and markets with rapidly evolving needs. Our business will be disrupted too in some ways but it was time.
We needed a new conversation to get us beyond the limiting concept of mash-ups. A year ago many of our services looked the same but now you see differentiation start to emerge. As well Google has (for now) carved a small/clear piece of this and hasn't entered into the community aspects. For now, we need to count ourselves among the Google friend/foes which are rapidly increasing!
They haven't (yet) touched the core of our business model, audience or product path. So, here we go onward (but faster and better). :)