is a Firefox plug-in that inserts emissions data into travel related e-commerce websites. The first version adds CO2 emissions information to airfare websites such as Orbitz.com, United.com, Delta.com, etc. Following versions will work with car directions, car rental, and shipping websites. Think of it like the nutritional information labeling on the back of food... except for emissions.

I'm very curious to see it in relation to driving directions.
Why Real Costs matters:
The objective of the Real Costs is to increase awareness of the environmental impact of certain day to day choices in the life of the Internet user. By presenting this environmental impact information in the place where decisions are being made, it will hopefully create an impact on the viewer, encourages a sense of individual agency, and provides a set of alternatives and immediate actions. In the process the user/viewer might even be transformed from passive consumer to engaged citizen.
Offering this data at the point of purchase (or decision making) is absolutely the right track, now, getting the airlines to include this info themselves so that the mass market audiences will be able to see and utilize this, would be a great next leap.
Recent Comments